Caroleen Richards creates high-quality UGC across the travel, home-living, and food niches. They blend professional videography skills with a transparent, community-focused approach to brand partnerships. Their authentic storytelling and focus on over-delivering for clients resonate with both brands and fellow creators.
UGC with a background in marketing, sales, and professional videography.
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This seems like it’s an unpopular mindset in the UGC space, but the brands you work with are your customers. Period. Over-delivery on the customers behalf has never done me dirty. I completely understand why I’ve seen content on the contrary (encouraging creators to NOT deliver more than they are paid for). As UGC creators, we are running businesses. Businesses that take a lot of invested time and we don’t want that time to be wasted. I get that! Maybe it’s just my THICK background in the service-industry showing here, but I have only found positives in giving a little extra to the benefit of my customers. This UGC community is LARGE. I take great pride in a brand choosing me out of everyone they could have chosen to work with. Because of that, I not only want to feel confident that what I’m delivering to them is excellent, I want to give them a reason to choose me again! Could it be “wasted time” on my end if they choose not to work with me again? Sure! Is it still worth it to me that to know I gave them more than what they paid for? Absolutely. So wasted time or not, I’m going to keep over-delivering over here 🫡 #ugccommunity #ugcincome #ugctips #ugccreator

Second UGC video I completed from our Pigeon Forge trip 🫶 #travelugc #travelasheville #ashevillenc #ugccommunityُ #ugcexample

Officially open for Christmas-themed UGC 🎄❤️ I thought long and hard about whether I wanted to decorate for Christmas in October 🤣 But it seems to be a common theme requested in briefs already- so here we are! I won’t complain about celebrating Jesus’ birthday for 3 months straight though 🤷♀️ It’s the time I love the way my house looks the most 🫶 #christmasugc #ugc #ugccreator #ugcmarketing #ugclifestyle

Truly- this woman deserves to be famous ✨ I love doing videos with her 🤣 The theatre teacher seeps out of her pores #ugcvideo #ugccontent #ugccommunity #ugc

You can tell my club days are long gone. Anyways, September was a great month! Thank you all for being here on the journey 🫶 #ugccommunity #ugcincome #monthlyincome #monthlyrecap #ugccreator

This is long-winded, but what’s new? 🤣 SO many of you asked how I was able to book my first travel UGC deal and to be honest, it was mostly because the kindest people took a chance on me. I am SO grateful! I touched on this in the post- but please don’t bombard the hotel I stayed at with emails. I know you’ve been told that when it comes to finding UGC deals, look for the brands that already work with creators. It’s totally different for travel UGC. They typically don’t need new creators as frequently. So please take these tips and find a place that you could make really shine with your skills! 🫶❤️ I put together another UGC video from our stay that I will share soon! #travelugc #pigeonforge #travelcontentcreator #ugccreators #ugctips