Gigi Lam
Gigi Lam creates sophisticated beauty and lifestyle content tailored specifically for women over 40. They focus on realistic aging topics like perimenopause, gray hair, and natural makeup looks. This authentic approach builds trust with a mature audience seeking classy and practical style inspiration.
About me
Gigi is a sophisticated lifestyle creator focusing on women over 40. She brings a classy, fashion-forward approach to beauty and lifestyle content, aimed at empowering women 30 and above. Gigi passionately challenges the notion that a woman's prime is limited to her 20s, celebrating the elegance and beauty of aging with relatable and inspiring content. Her goal is to inspire confidence and positivity in her audience, showcasing that life and style only get better with age.
Key metrics
Followers
14.4K
Point in time
Following
2.1K
Total views
99.7K
Engagement rate
10.6%
Window not reported
Interactions
10.6K
Posts
1.3K
Avg. likes
62
Audience demographics
No audience demographics pulled for this creator's Instagram yet.
Recent posts
The magic @oliviadeano brought last night was ✨✨✨! So glad I got to see her live and honestly will do it again in a heartbeat 💓 When the presence is pure and authentic it is truly infectious 🥰 Thank you for sharing your amazing talent with the world and I can’t wait till see what more you bring forward 💕 And also major credit to @thom.h for getting us such amazing seats and bearing with my overtly sing-along 🤣! Love u 🥰!! #oliviadean #theartofloving #lifestyleover40 #over40style
**Style over 40 – GRWM for Olivia Dean 🎶🤍** Getting ready for Olivia Dean‘s concert tonight! ✨ I picked this beautiful off-the-shoulder dress from **RESA**, and it felt like the perfect choice for the occasion. The mesh fabric is lightweight, easy to wear, and so forgiving—comfortable enough to move around all night while still feeling polished. 💃 And let’s be honest... a dress that gives you a good twirl moment is always a win. 🤍 I‘m also fully embracing the return of polka dots this summer. They have such a timeless charm and always remind me of *Pretty Woman*... and honestly, who wouldn’t want a little bit of that energy? 🖤⚪️ The dress I‘m wearing is from **RESA**, but I also rounded up a few similar styles in different silhouettes in case you’re looking for something that better suits your style or body shape. 💌 Comment **”SHOP“** below and I‘ll send you all my favorite picks! #StyleOver40 #SummerStyle #ConcertOOTD #PolkaDotDress #EffortlessChic
At 44, the grays always seem to come back faster than I expect… 😅 As much as I love coloring my hair at home, sometimes it’s nice to let someone else take care of it. That’s exactly why I keep going back to Madison Reed Hair Color Bar. It takes one more thing off my plate, and I always leave feeling refreshed. If you’re someone who likes staying on top of your roots without the traditional salon experience, their monthly membership is definitely worth looking into. Have you embraced your grays, or are you still covering them like me? 🤍 Use CODE: GIGIHAIR20 for extra discount 🎀 #MadisonReed #HairColorBar #GrayHairJourney #BeautyOver40 #Over40Beauty
One of the biggest skincare shifts I’ve made in my 40s is realizing hydration alone isn’t enough, which is why I added @dermalogica Phyto Nature e2 to my routine - perfect for supporting support skin renewal for smoother, brighter, and more refreshed-looking skin over time. @dermalogica #DermalogicaPartner #Dermalogica #PhytoNatureE2 #SkincareOver40 #Over40Beauty
**Style Over 40 ☀️ Summer OOTD** With the LA heat officially kicking in, a breezy summer top has become a wardrobe essential. 🌿🤍 I actually found this one completely by chance while browsing Nordstrom last year. It’s from Topshop, and I immediately fell in love with the eyelet detailing—it makes such a simple outfit feel a little more special. Today I paired it with my favorite jeans and kitten heel sandals for an easy, polished everyday look. 👖✨ But if you’re more of a shorts girl, I think it’d look just as cute with a pair of white shorts for an effortless matching set vibe. This exact top is unfortunately no longer available, but I found some beautiful alternatives with the same feel. 💌 Comment **”SHOP”** below and I’ll send you my favorite picks in your DMs! #StyleOver40 #SummerStyle #OOTDOver40 #EffortlessChic #SummerWardrobe
**One of my favorite parts of being a beauty creator... 💌✨** ...is getting to discover products I may have never found otherwise. There’s something so fun about opening a package, trying new formulas, and seeing what eventually becomes a staple in my own routine. 🥹🤍 A huge thank you to all of the incredible brands featured in today’s unboxing for your generosity and kindness. Every package is put together with so much care, and I truly appreciate being able to experience and test your products. Now comes my favorite part... putting everything to the test! 😄 Some of these will become new favorites, some might surprise me, and as always, I’ll share my honest thoughts along the way. Thank you for letting me bring you along on this journey. I can’t wait to see what we discover together. 💕 #BeautyOver40 #PRUnboxing #SkincareLover #BeautyCommunity #GratefulHeart