Oleg Kovalev
Global Grand Jury, Effie Awards, Fractional CMO
Oleg Kovalev sits on the Global Grand Jury of the Effie Awards, the global standard for marketing effectiveness. He is a fractional CMO who has taken startups from zero to $45M in revenue, including 0→$2.5M ARR in nine months for a Sequoia- and a16z-backed company. He advises Superdeal on growth.
About
Oleg Kovalev serves on the Global Grand Jury of the Effie Awards — the global standard for marketing effectiveness, where entries are judged on proven business results rather than creative taste. That is the lens he brings to everything he writes here. He is a fractional CMO and the founder of ASP Marketing. For over ten years he has been the operator founders call when growth has stalled — setting the strategy, then running the paid, SEO, lifecycle and funnel work himself until the numbers move. He took Aspect Health from 0 to $2.5M ARR in nine months (Sequoia- and a16z-backed), grew AdSkill from $8M to $45M in revenue in under two years, launched Skipp to $2.4M ARR in ten months in the US market, and delivered 2x ROI on a $2M/month budget for a 1,000-store retailer. Two of the startups he scaled were acquired. He also mentors at Techstars and Draper University, belongs to the CMO 500 club, and spoke at VivaTech 2024. Oleg advises Superdeal on growth. On this blog he writes from the buyer's side of the creator economy — how brands budget for creators, what outreach actually gets replies, what a fair rate looks like at each follower tier, and how to measure whether a creator campaign paid for itself.
